The Theory of the Reinforcement: It describes as you reward or reinforcements can affect the behavior. consequences are positive whenever the people feel pleasure with its proper performance. Second this theory, behaviors related to the work, that have been rewarded, find greater probability of if repeating in the future. It declares that the probability of the occurrence of one determined behavior increases will have been followed for one rewards; inversely, the probability of a behavior diminishes if it will be followed of punishment. The Theory of the Expectation: Search to explain you reward as them takes the definitive behaviors, focusing interior cognitivos states that provoke the motivation. The theory of Expectativa or Expectncia, model of motivation developed for Vroom (1964) is an ample theory on motivation that tries to explain the determinative ones of the attitudes and the behaviors in the workstation. The three main underlying concepts to this theory are of Valence, Instrumentalidade and Expectativa. The Theory of Auto-Effectiveness: In accordance with this theory, the motivation for a task is related to the fact of that people believe or that sa capable not to conclude the task successfully.

In industry of motorcycles we are surprised by new assembly plants, that produce and vendem new models for the most differentiated styles and necessities of the customers. The traffic in the great metropolises is chaotic, a time that the number of automobiles is extremely superior to the space of the ways publishes, which is the same ones has decades. See more detailed opinions by reading what Howard Schultz offers on the topic.. In turn, the motion, the main option of the consumers in the escape of the congestions. This takes in to perceive them an impulse of demand of maintenance services, replacement of parts, boutique and accessories, customizao. The companies who to give these services, derived from the two wheels, will have profitability, a time that can offer its customers, potentially young demanding, products and services with quality, adding still distinguishing, such as accessibility to the customer, easiness of access and payment, offers varied of costs, service of tele searchs, and agility in the service and of after sales through revisions programmed of exchange item periodic, fidelizando the clientele. Brazil is in full development, what in them it brings optimism for the future. For more clarity and thought, follow up with NIR Group and gain more knowledge.. It is necessary courage on the part of the entrepreneurs finding chances in the market, that to leave of the good ideas, together with strategical planning of the actions, can become next the way to the professional success, as well as the full perfectioning the trends of the market.

Currently, many organizations are perceiving that the quality of the service can become methods highly effective of creation and maintenance of the competitive advantage of this. With a quality attendance and conquering the customers, he is that the organizations increase its participation in the market, being able to be distinguished ahead of the market and its competitors, being a differential for the consuming market, the success of any company, independent on the performance area, depends on the same thing the satisfaction of its customers. This subject finishes being a little beaten, but much company finishes if forgetting this important detail. Satisfied customers are more weave to the mark, with high index of return to make new businesses and the creation of a wallet of customers. Of this form the company obtains a percentage of superior satisfaction and negotiations its competitors. Moreover the faithful customer return as she indicates the company and not only becomes it reference, its opinions more is considered of what all the paid propaganda, is the call propaganda mouth the mouth, more efficient and without no cost.

The process of Strategical Planning encloses the taking of decisions on which standard of behavior the organization intenciona to follow, products and services that it intends to offer, beyond markets and customers whom it desires to reach. It can be said that the Strategical Planning establishes the competitive differential between the organizations. These are some of the possibilities of if understanding Strategy and Strategical Planning since specific literature on the subject are extensive, rich and consistent, being, in the truth, impossible to present it in its totality. 3. Social responsibility the concept of Social Responsibility in the companies is at the same time complex and dynamic, presenting significant differentiations in distinct contexts.

Normally it was an analyst of systems or somebody deriving of the degrais lowest of the chain of YOU and for ability assumed a position of manager of projects, learning with the errors and rightness. Probably many are reading of articles or even though of the PMBOK, but certainly they are not academically qualified. But as if to characterize and to mount a good professional profile? Well, before more nothing the adequate professional he is a manager, a dynamic manager, either there what it manages, therefore as the proper PMBOK says: The difference between general management and management of projects if differentiates only for the project concept, that nothing more is that an effort to a finite enterprise made with intention to create an only product or service. Already in general management the effort is in the enterprise to create a company or business, however without an end determined. Then this professional must understand of analyzes financier, flow of box, budget, economy, costs, strategy, techniques of management, leadership and team motivation, very enters other subjects that had been a manager. After this professional it must initiate the study of techniques, tools and methodologies directed to the management of projects, either which will be the end item there.

Perspectives of the Customers Consist of measuring the performance of the company (in products and services) according to perspective of the consumer (or potential customer). The intention of these pointers is of mensurar, for example, the satisfaction, the allegiance level among others factors. Perspectives of the Internal Processes of the Business Consist of measuring the efficiency of the critical processes of Business, is basic processes that intervene directly with the previous perspectives, that is, Customers and Shareholders (Financial). Normally fulfilment of the stated periods, margin of error or repetitions are measured among others. Perspectives Learning and Growth This perspective evaluates the level of interest of the company (or collaborators) to search new knowledge and innovative tools for the organization. The level of ability of the employees for its specific functions is also evaluated. Corey Ribotsky addresses the importance of the matter here. To follow the evolution of the knowledge technician of the collaborators and to measure the flexibility of the company in growing in a modern scene.

Rio De Janeiro: LTC, 1998. SNAKE, M. Administration of marketing. 2. ed. So Paulo: Atlases, 1992. If you are not convinced, visit Corey Ribotsky.

GORDON, I. Marketing of relationship: strategies, techniques and technologies to conquer customers and to keep them forever. Translation of Mauro Pine. So Paulo: Future, 1998. KOTLER, P. Administration of marketing: analysis, planning, implementation and control. Translation of Ailton Bomfim Brando. 5. ed. So Paulo: Atlases, 1998. STONE, B. direct Marketing. Translation of Cacilda Ferrante Queen. 4. ed. rev. current e. So Paulo: Nobel, 1992. STONE; M.; WOODCOCK, N. Marketing of relationship. Translation of Liske Luiz. So Paulo: Littera Mundi, 1998. APPENDIX: Questionnaire on Strategies of Marketing of Relationship for the Fidelizao and Satisfao de Clientes. 1) Which the search more viable than the company would use to catch and to fidelizar customer? 2) Which are the resources that you use for the process of conscription and election? 3) Which the criterion that the company adopts to select its customers? 4) Which the relationship that the company has with its customers? 5) The company uses as tool the service of attendance to customers SAC? which the result of this work? 6) The professional who plays the service of attendance to the customer, receives training to execute this function? 7) How the company searchs the full satisfaction of its customers? as this full satisfaction? Interview carried through in the commercial sector of the company Carne and Cia? Meat Industry and I deal Ltda.