Customs Union evolved with the EU as the next step of Tunisia in the last one and a half decades economically – and social success. The country has established a leading position in Africa and the Maghreb as emerging economy. Customs Union wants to soar Tunisia in the Group of industrial countries with the EU as pursued by the association with the EU. For even more opinions, read materials from Ben Horowitz. International observers certified the country a macroeconomic success with growth rates of more than 6.2% in the last 15 years. Strengthening the competitiveness and export capacity of the country is a central task in regard to the implementation of the Customs Union with the EU in 2008. But the phasing out of the world textile agreement since January 2005 Tunisia textile industry – from quantity to quality presented new challenges.
To be able to compete with low-cost producers such as China and India, the textile industry needs to reinforce quality, design and marketing. To do this an industrialization supported by donors and renewal programme was set up by the Government. A convenient location for investment the investment climate in Tunisia is good, investors enjoy numerous tax incentives and are supported by the Tunisian authorities in establishing companies. Simple formalities for company formation, tax exemption for export profits for ten years for projects in the agricultural sector more incentives for foreign investors. It is also freedom of investment for foreigners who are attractive for European entrepreneurs in addition to very competitive labour costs for the production and the geographical proximity to Europe. Especially for the areas of electrical, electronics, automotive supply industry, textile, worth leather, agro-business, pharmaceutical, packaging, information technology and tourism investments of foreign companies.