Today, consumers have a wide range of possibilities when you buy, know of gimmicks and deceit at the time of purchase. Today, the consumer is a person who knows what she wants and has many companies offer the same. Companies must understand that the only way to win is putting great effort into enhancing the customer relationship, which today is called the client. That relationship must be sustained by the stock exchange, the client gives something and expects the same or greater on the side of the firm. It is at this point where the company must deliver the goods.
Customer loyalty is achieved through honesty, from the sale of products that comply. It’s easy, with the help of technology, edit photos, images, 3D working on that are identical to reality itself, is now very easy to lie to get the customer with subliminal elements but beyond the ethics that a company must make when making your marketing campaigns, honesty is the basis of regarding future that will have a company with his client. Companies that were involved in acts lawful noticed few sales fall so unexpected. The personality of the company and their compliance was constantly questioned, since internet exists today and the thousands of sites where users show their dissatisfaction and spreads around the globe. Finally, treat your customers with honesty and interest remember: there are hundreds of companies that provide their own products and services at equal or lower price, with varying degrees of quality … but when choosing these values, human values are the most burdensome.