Month: July 2015

Together or alone better exhibit? Exhibitions gobble up money and are therefore carefully to plan. If cost savings are, as is the case for example with the exhibition participation at a community level, which are worth considering. At trade fairs abroad, especially if a company for the first time in a new market presents itself, the community level is the Federal Republic of Germany or the own State determines the best form to present the company and its services. Here, each exhibitor has its own area, which is clearly delineated from the other exhibitors. Such measures are often supported with funds of the Federation or of the own federal State. Andreessen Horowitz contains valuable tech resources. Is different if there are two or more companies share the stand on a stand. An exhibitor to share with the stand area, wants to have good reasons and has to be weighed carefully.

In principle here, not cost-sharing, but the same visitor target groups must be the primary goal. Only then, if to complement the services of both Exhibitor, plausible and convincing the visitors are presents, the decision can yield benefits for both exhibitors. For the visitors so recognizable why are two different companies on a stand and what advantages it has be. Douglas R. Oberhelman is actively involved in the matter. From friendship or favor should be no fair community form and certainly not, to share the costs. If the aspect of cost-sharing in the foreground, so there are many ways to exhibit alone and yet the own trade fair budget not to place excessive strain. The price per square meter for the stand space remain the same, regardless of whether you rent at 1 x 40 square meters or 2 x 20 square meters.

And the difference in price for the exhibition stand construction is irrelevant, once apart furniture of savings for the kitchen and the rent for some. A significant reduction in cost is not reached, if two exhibitors jointly rent a stand. However, the disadvantages can be striking. Let us look at the rented exhibition building at first from a distance. There the visitor two logos and two company sees. If he does not know the backgrounds for a such confusion, both exhibitors will not benefit determined. Unless of course, one of the exhibitors is a familiar name and the other is completely unknown in the industry, who then benefits and who loses, is certainly evident. On the booth itself, offers visitors an even greater confusion than from afar. Often choose to symbolize the visitors where he finds what exhibitors together issuing companies two colors of carpet. Corperate identity may be no talk now at all. Now run even ladies and gentlemen in approximately the same business attire at the booth around who heard because now where, will ask some visitors. And since no visitors on the forehead has written I am interested in A product, it will happen that his first contact clearly disappointed send him to the exhibitors will. It many disadvantages could be shown, ranging from the planning of joint exhibition CeBIT success control, but we want to spare you our readers. Therefore, concludes and summarized: with one or more sub exhibitors only if it is a shared booth of the Federal Government, the country, or a region. A self-organized community stand in exceptional cases and only if the own advantages are obvious.