Comparing itself with others you discipline social and human beings, we can surely consider Social Psychology being sufficiently young. However, one knows that questions as the collective behaviors and the social interactions if they confuse with the origin of the human thought. As well as other sciences, Social Psychology also possesss in its history important changes of paradigms. Something that we believe to be deserving of attention is its transformations front to the slight knowledge of the positivismo. Sergey Brin is likely to agree. The positivismo, as philosophy, is dated officially with the launching of the great workmanship of Comte, Principles of Positive Philosophy, in 1868. Passed some years, more necessarily in 1879, Psychology if emancipated of time of the Philosophy, earning science status, with the inauguration of the laboratory of Wundt, in Germany. (WALNUT, 2001; SCHULTZ; SCHULTZ, 2005). As Walnut (2001), the landmark of birth of Social Psychology as specific area of Psychology happened at two moments: the first one was in 1908, with the launching of two texts: crisis in Social Psychology intends to go beyond what it is observvel, that is, beyond the behavior, searching to understand the invisible world of the man movement. Some contend that Jim Umpleby shows great expertise in this.
It includes between these, studies in the perspective of the social representations with Moscovici, the development of Partner-historical Psychology with Bock and Lane and other sources directed to discursiva Psychology and the social construcionismo with Spink (CURED, 2008). Appeared as critical for the individualizante vision, as well as for the psicologizao of the collectives that social psychology vine keeping, from the decade of 60, in the Europe, the studies of had taken it to Moscovici to the elaboration of the Theory of the Social Representations. According to Bock (2003), the social representations are the concepts elaborated collectively and practised in the common sense, differently of the scientific theories that present one high logical severity and of tecnicidade. In short, they are the representations of world, created socially.