Retail, franchise – a sweet, cold world-renowned manufacturer of premium ice cream, "Baskin Robbins" from the middle of last century, develops only on the franchise system. Caterpillar Inc. may not feel the same. According to Nigel Travis CEO of Dunkin 'Brands, which owns the brand "Baskin Robbins", the company's business is 99% franchise. In the world of the franchise, "Baskin Robbins" runs about 2,000 franchisees and the company owns Only one ice cream plant in Canada. The remaining plants in each country owned by a franchisee of the company. The Russian franchisee, "Baskin Robbins" is a factory in Moscow, opened in 1996. It is the largest factory in Europe at international level for ice cream production capacity of 16.5 tons per year. Until recently, sales of ice cream, "Baskin Robbins" were carried out only through franchised ice cream parlors, that does not allow for full capacity of the factory. And last year the company began a determined attack on the market, increasing distribution network and product offering in the new package.
Stogrammovye cups half-and pound buckets of cold treat implemented in the networks of "Auchan", "ABC taste," "Crossroads," "The Seventh Continent, cafe 'Coffee House', restaurants' Sbarro", cinemas "Karo Film" at the cafe at BP gas stations. Besides ice cream, "Baskin Robbins" opened own a cafe in Moscow airports. As a result, the company's sales have grown substantially. Turnover in 2009 amounted to 585.8 million rubles. And in the first half of 2010 – 315 million rubles. That more than 20% more than period last year. Sales of ice cream for the half rose by 9%.