Copiers correctly called 'copiers'. And yet most people call it out of habit "photocopiers." In this sense, Rank Xerox was lucky. After all, people have subconsciously associate all copiers with the name of the company. And no advertising is needed. To take a leading position in Rank Xerox had to invent the principle of copying and continually improve manufactured products. Office Equipment Copiers Rank Xerox has recognizable features. First, always uphold the basic principles: to let the model copiers are designed for long life (5 years and more). Of course, these terms imply fairly substantial volume of work performed.
Secondly, the maintainability of copiers. Many people are surprised over the high cost of individual units for copiers the company compared to other manufacturers. The reason is very simple: any unit in the copier can be easily replaced on the spot – just instead of the faulty unit to put a new one. If we take the model of some other manufacturers, which are used relatively inexpensive parts and components, their replacement requires delivery of a copier service center and repair that will last at least a week. These advantages have allowed Rank Xerox to hold leading positions in Russia, despite increased competition from other manufacturers. Oh, and probably more that 25 years of work in our market the company managed to create a strong dealer and service network across the country from Kaliningrad to Vladivostok. Russian market copiers today is very saturated and competition: tens of trading companies offer a variety of copiers in St.
Petersburg and other Russian cities. Hundreds of different models. From all variety of brands only brands Xerox, Canon, Sharp, Minolta, Toshiba, Ricoh, Konica, Mita, Panasonic represent real manufacturing companies, and the rest – Utax, Nashuatec, Olivetti, Lanier, Kodak, Gestetner, Sanyo, Olympia, Develop, Triumph Adler, Rex Rotary, Oce, mb – simply promote devices on the market. Widespread selling copiers from other manufacturers under their own brands. To keep the solid market position to deliver a full range of copiers, so the company concentrated resources on the most successful models, filling the gap technique from other manufacturers. For example, Konica and Minolta supplying equipment to each other under their own brands. Such things are not advertised to the manufacturers, but have become common practice. Leader is to sell their copiers under false labels is Ricoh. Technique of the Japanese company sold in Europe under the brand names Lanier, Nashuatec, Rex Rotary, Gestetner, and in Russia – Unit and mb. The great advantage of this scheme business – the ability to gather in their "collections" only successful models from several manufacturers. According to global trend – the number of copies in the world is falling, while the number of prints on printers is growing. Because of this, manufacturers began to produce copiers digital copiers, which can serve as a printer, fax and scanner. In response, manufacturers printers, especially Hewlett-Packard, have released models with the functions of copiers, calling them mopirami. But the battlefield should remain with the digital copier. They are not only multi-functional, but also more reliable than analog, they are less wear mechanics, because page is scanned only once. From the standpoint of production technology of analog copiers exhausted itself. And soon no one will produce them.