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Tag: marketing

Customer Loyalty

Thus, the direct consideration of the number of stores visited says nothing about commitment to the customer. Clearly, purchasing habits, the frequency of trips to the store, the amount of each purchase, and other indicators point line on the level of customer loyalty is even smaller. The number of influencing these variable factors in the [...]

Rebranding

So many do now rebranding. "Our rebranding is caused by ignorance, as opposed to those cases where brands really start to die. But in this case, the "aging" is not a brand. There is an inability of managers time to change the essence of the brand and target audience, to he addresses. And if you [...]